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Priority Pursuit

Aug 17, 2022

Creative entrepreneurs often struggle to find the balance between doing what they love—what they’ve spent their entire lives studying and working toward—and making enough money to build the life they want. In other words, any of us aren’t taught how to grow the business side of our craft, whether that’s photography, art, music, writing, or another creative venture.

Fabiana Claure—a concert pianist, university educator, entrepreneur, and business coach for musicians—understands this struggle firsthand. “I saw so many colleagues finish their education, but then flip from what they had pursued and studied for their entire lives because they just needed to make money,” she says. “And I didn’t want that to happen to me; I knew there had to be a better way.”

While she initially thought (and was taught) that someone else would have to employ her as a musician, Fabiana discovered that she didn’t have to wait to earn a living from her craft. Fabiana taught herself about marketing, client services, pricing structures, and more from the lens of a creative entrepreneur. And, she started to build the life she wanted while doing what she loved: playing and making music.

Fabiana turned this knowledge and experience into a first-of-its-kind music business course at the University of North Texas, then an online program for creatives called The Musician’s Profit Umbrella—taking the lessons she taught her university students and making them available to the public. 

Since then, Fabiana has helped thousands of musicians increase their income through online programs for creative entrepreneurs. With these programs, musicians can learn how to achieve financial and artistic prosperity, win back their time, and build a legacy—all without sacrificing their quality of life.

In this episode of Priority Pursuit, Fabiana explains how to make an online program for creatives so you can increase your income, raise your rates, and keep burnout at bay.

In this episode, Fabiana discusses: 

  1. Why creative entrepreneurs should design & sell online programs
  2. What qualifications & attitudes creative entrepreneurs need to make an online program
    1. Take action quickly to bring your vision to life.
    2. Think and communicate as a leader.
    3. Hold onto your craft and your priorities.
  3. How creative entrepreneurs should structure their pricing for online programs
  4. How creative entrepreneurs can build and sell an online program
    1. Determine who your ideal clients are.
    2. Sell your program first; then, create a curriculum.
    3. Personalize your offers by sharing your story.
    4. Confidently invite people to work with you.

You can find a more detailed version of this episode’s show notes at:


Mentioned Links & Resources