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Priority Pursuit

Apr 27, 2022

Are you a photographer wanting to improve your SEO? Have you heard that you need to identify strategic keywords, but you either have (1) no idea what that means or (2) aren’t sure how to identify keywords for your website or what to do with them?

If so, this episode of Priority Pursuit is for you, my friend! Because, today, we’re discussing how to identify keywords for SEO that will help you book more clients as a photographer. 

In this episode, we discuss/answer: 

  1. What are keywords, and how do they help searchers find your content?
  2. The differences between head and long-tail keywords, and why you want to use long-tail keywords.
  3. The “rules” you need to follow when choosing long-tail keywords, including:
    1. You need a long-tail keyword for every webpage and blog post you want search engine users to be able to find.
    2. Every webpage and blog post needs a different long-tail keyword. You cannot use the same keyword on more than one page. 
    3. Your long-tail keyword needs to be relevant to the page you’re using it on. If your keyword isn’t relevant, search engines will see this, and your search ranking may be
    4. Long-tail keywords have four or more words. You can occasionally use three words. 
    5. Your long-tail keyword should have between 1-100 searches per month. This helps ensure that your website appears when people are specifically looking for your products or services. If your market is saturated, you can occasionally get away with 100-1000 searches. 
  4. The steps needed to identify long-tail keywords for your web pages and blog posts, which include:
    1. Create a spreadsheet so you can keep track of which long-tail keyword goes with which web page or blog post.
    2. Think about your ideal client’s search intent & use common sense & online tools to brainstorm a list of possible long-tail keywords.Tools mentioned include:
      1. The Google AdWords Keyword Tool
      2. The Keyword Tool
      3. Moz’s Keyword Explorer (The free version allows you to explore 30 searches per month.) 
      4. The “Related Searches” section on Google
      5. Google’s dropdown suggestions
    3. Use Google AdWords’ Keyword Planner to check the average number of searches per month for each long-tail keyword.
    4. Identify a relevant long-tail keyword for each web page and blog post.

You can find a more detailed version of this episode’s show notes at:

Mentioned Links & Resources