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Priority Pursuit


Jan 26, 2022

042. If you’ve been listening to (or reading) Priority Pursuit for nearly any time at all, you know that there are a lot of things you can do to improve your SEO However, one of the most effective ways to improve your Google rankings is to get backlinks to your website. 

If you have no idea what a backlink is, don’t worry. In this episode of Priority Pursuit, we’re discussing what backlinks are, why backlinks matter for SEO, and six easy easy ways you can get backlinks as a creative entrepreneur so you can move your website up the Google ladder so that more of your ideal clients can find your products, services, and content! 

What are backlinks?

A backlink (also referred to as an “inbound link”) is simply a link from another website to your website. 

Why do backlinks matter?

To achieve this goal, Google ranks content based on EAT, which stands for “expertise,” “authority,” and “trustworthiness.” In other words, Google prioritizes—and more or less rewards—credible websites by ranking them well, which makes Google users more likely to click on and visit these well-ranking sites.

If you want to improve your SEO, you need to prove to Google that your website is credible and has authority. And, arguably, the most effective way to do this is to get backlinks to your website. 

Six Easy Ways You Can Get Backlinks as a Creative Entrepreneur

  1. Create consistent online directory listings.
    1. Free Online Directories
      1. Google: https://www.google.com/business/ 
      2. Bing: https://www.bing.com/?toWww=1&redig=D61419D79A244C0F82090C7E122A5C63 
      3. Yelp: https://www.yelp.com/ 
      4. YP.com: https://www.yellowpages.com/?re=yp 
      5. LinkedIn: https://www.linkedin.com/directory/companies/ 
      6. White Pages: https://www.whitepages.com/business 
      7. Better Business Bureau: https://www.bbb.org/ 
      8. Manta: https://www.manta.com/ 
      9. Alignable: https://www.alignable.com/ 
      10. Apple Maps: https://appleid.apple.com/account#!&page=create 
      11. Foursquare: https://foursquare.com/ 
      12. Angi” https://www.angieslist.com/ 
      13. Merchant Circle: https://www.merchantcircle.com/ 
      14. Super Pages: https://www.superpages.com/ 
      15. Local.com: https://www.local.com/ 
      16. Hot Frog: https://www.hotfrog.com/ 
    2. Industry-specific Online Directories
    3. Location-Specific Online Directories
    4. Yext: https://www.yext.com/pl/powerlistings/plans.html  
  2. Link to your website from social media.
  3. Get your work featured or published online.
    1. “Episode 022: How to Get Published as a Wedding Photographer with Jasmine Norris”: https://victoriarayburnphotography.com/how-published-wedding-photographer-jasmine-norris/ 
  4. Serve as a guest blogger or podcast guest. 
    1. Apply to be a guest on Priority Pursuit: https://victoriarayburnphotography.com/contact-victoria-rayburn-photography/ 
  5. Get featured as a “preferred vendor.” 
  6. Create great content so others want to link to your site!

You can find a more detailed version of this episode’s show notes at: http://victoriarayburnphotography.com/things-you-must-have-website-creative-entrepreneur.

Mentioned Links & Resources