Jun 9, 2021
012. Do you have set systems in
your business? Or, are you flying by the seat of your pants and
simply spending day after day trying to get as much done as you can
and going to bed stressed because you “didn’t get enough
done”?
As creative entrepreneurs, we
make our own schedules, which is a beautiful thing. But, if we
aren’t careful, our days can turn into nothing more than putting
out fires or getting distracted by whatever we’re excited about at
the moment.
In order to serve your clients
well and prioritize the things that actually move the needle in
your business, you need to have systems in place to make sure that
what’s most important is getting done as efficiently as
possible.
So, in this episode of
Priority
Pursuit, I want to
share what my post-wedding process or system looks like with you in
hopes of inspiring you to create concrete systems in your own
business.
Now, if you aren’t a
photographer, please don’t tune this out. While I’m using a
photography example, chances are, a system can be created around
every facet of your business. You just need to break it
down.
What is a system?
Within your business, a system
is simply an organized way of completing what’s usually a large
task, and systems are most effective when there are deadlines or
time scheduled specifically for the task.
Victoria’s Post Wedding Workflow
- Saturday
-
- Sunday
-
- Edit previews for social media
- Monday
-
- Cull photos using Photo Mechanic
- Select photos for blog using Photo
Mechanic
- Begin editing blog photos
- Tuesday
-
- Finish editing blog photos
- Use BlogStomp to optimize photos for
blog
- Share images with Emma (my VA) so she care
create the clients’ album and blog post
- Wednesday
-
- Write the couple’s blog post
- Begin preparing content for social media
posts
- Emma creates album
- Emma adds blog to website
- Share album preview/slideshow with
couple
- Thursday
-
- Share blog post
-
- Post to social media
- Share with the bride on Facebook
- Share in the VRP bride Facebook
group
- Tag vendors in these posts
- Tag anyone I can (vendors plus bridal party
members) in Instagram post and in Instagram stories
- Send couple an email to let them know blog is
up and a Pixieset gallery featuring all blogged photos so they can
download if they like
- Send same pixieset gallery to all
vendors
- Thursday & Friday
-
- Emma pins wedding
- Emma submits wedding for publication via Two
Bright Lights
- Batch review other shoots and weddings after
receiving Lightroom catalogs back from Photographer’s
Edit
- When gallery is ready
-
- Upload photos to Pixieset
- Emma creates a slideshow to music via
SmartSlides
- Let clients know their gallery is ready via
email and schedule their “viewing party”
- Prep flash drive and mail them a gift with a
thank you note
- Follow up with couple about their wedding
album
How to Create Your Own Systems
- Pick one task of project that you have to
complete on the regular
- Write out each and every task needed to
complete the task or project
- Determine deadlines or timeframes for each of
these tasks (e.g. Choose specific days of the week to dedicate to
these tasks)
- Block out time on your calendar to complete
each task
- Set boundaries to protect time for these
tasks
- Start working within these
systems
For a written version of this
podcast, visit
https://victoriarayburnphotography.com/how-create-systems-within-business-aka-workflow-wedding-photographer.
Mentioned Links & Resources