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004. Five Ways to Improve Your SEO for Free

Apr 7, 2021

004. Want to move your website up the Google ladder? Today, I’m excited to share five ways you can improve your SEO for FREE as a photographer or creative entrepreneur! 

Before I became a full-time wedding photographer, I worked at a marketing agency. And, a big part of my job was making sure that our clients appeared on the first page of Google. 

So, when I started my photography business on the side, I optimized my website just like I did for agency clients, and it didn’t take long before people were finding my website on the first page of Google, my calendar was packed, and I was ready to make photography my full-time career. 

Today, 40% of my clients find me through Google every year, and I firmly believe that I’m able to be a full-time wedding photographer because my website ranks well on search engines. And, because I have no doubt that SEO could do huge things for your business as well, I’m excited to share five ways you can improve your search engine rankings for free!

  1. Add great content (such as blogs) to your website regularly. 
    1. Find your sitemap. 
      1. For ShowIt users
        1. Yoast SEO Plugin
      2. For Wordpress & ShowIt Users (If you use ShowIt, your blog is built with Wordpress. This means you actually need to submit two sitemaps. Submit your sitemap for your blog with these instructions.)
      3. For Squarespace users
      4. For Wix users
      5. For Pixieset users
      6. If you use another web builder, don’t worry! A quick Google search should help you find the resources you need. If not, contact your web builder, and they should be able to help you. 
      1. Instructions 
      2. Google Search Console 
    3. Submit your sitemap to Google Search Console. 
  2. Submit your sitemap to Google. 
    1. Alignable
    2. Angi
    3. Better Business Bureau
    4. Bing
    5. Facebook
    6. Google
    7. LinkedIn
    8. Yahoo!
    9. Yellowbook
    10. Yelp
    11. YP
    12. Industry specific directories (e.g. Wedding photographers, you can create a free listing on The Knot and WeddingWire.)
  3. Create consistent online directory listings. 
  4. Get people to your website. (Social media is a great tool for this!)
  5. Ask your clients for online reviews.

Chances are, SEO isn’t as hard as you think. Check out this episode to start your climb up the Google ladder!

For a detailed written version of this episode, visit https://victoriarayburnphotography.com/five-ways-improve-your-seo-free

Mentioned Links & Resources