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Priority Pursuit

Mar 2, 2022

47. Whether you're a wedding photographer or another kind of creative entrepreneur, there are likely countless ways you can better serve your customers AND increase profits through upselling. And, in this episode of Priority Pursuit, KISS Books Founder and CEO Shaun Austin Gordon breaks down the sales strategy he teaches photographers to help them sell a wedding album to every single client (AKA a strategy for better serving customers and increasing profits through upselling).


If you’ve listened to previous episodes of Priority Pursuit, you’ve heard about KISS Books—an heirloom album company for photographers based in Indianapolis, Indiana and the album company that I exclusively use for Victoria Rayburn Photography clients. But, what I haven’t shared about KISS Books is the fact that Shaun’s album sales system allowed me to serve all of my 2021 couples with wedding albums—which did immense things for my client experience—and allowed me to make an additional $20,000 in 2021!


Because KISS Books and Shaun’s album sales system have been such blessings to me, I’m thrilled to have Shaun on the show to explain how to improve your client experience and how to increase profits through upselling. 


Side Note: This blog post shares an abbreviated version of Shaun’s album selling process—which can absolutely be adjusted for other industries, products, and services. You can hear more of Shaun’s system in the audio featured at the top of the page, and you can find step-by-step instructions for implementing this system in Shaun’s book, The Stack


In this episode, Shaun shares:


  1. What upselling is
  2. Why upselling is so valuable for creative entrepreneurs
  3. An exact strategy that you can use to increase your profits through upselling


You can find a more detailed version of this episode’s show notes at:


Mentioned Links & Resources