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Priority Pursuit

Aug 24, 2022

Creative entrepreneurs often worry that building their business will be difficult and slow. After all, when you consider selling your product or service, marketing your offer, finding loyal customers, and everything else that goes into running a company, it’s easy to feel overwhelmed by how long it may take to see results.

But, you can grow your business quickly and generate more income by selling irresistible offers that are actually fun to create. Natasha Ho of My Six-Figure Year has made a career out of just that: building a business fast and having fun while doing it.

Natasha is a marketing and sales strategist—plus a chef, wife, and mother—who helps service-based entrepreneurs grow their businesses (and enjoy their work time) to achieve the lifestyle and freedom they desire. Like many of us, Natasha started in a 9-to-5 corporate job, but once her son was born, she decided to leave her marketing gig (and the three-hour round-trip commute) and explore opportunities that let her spend more time with her family. 

At first, building a business from scratch felt slow and draining for Natasha. But, once she took her mentor’s advice to “sell first,” she earned $20,000 in a week with her very first offer, virtual cooking classes. Natasha then repeated this method to sell out immersive retreats, one-on-one business coaching sessions, and more cooking classes—growing her business to six figures in its first year while working just 25 hours a week. Now, Natasha gets to help other creative entrepreneurs increase their revenues, cut their hours in half, and have fun while working with their dream clients.

In this episode of Priority Pursuit, Natasha explains how to grow a business quickly, incorporate “play” into your work, and free up your time for what (and who) matters most in your life.

In this episode, Natasha discusses: 

  1. How creative entrepreneurs should grow their business quickly
    1. Decide who your dream customers are.
    2. Sell your offer first; then, market & create it.
    3. Reframe selling as having a conversation.
  2. Why creative entrepreneurs should add “play” to their work
  3. The secret to successfully having a 25-hour work week

You can find a more detailed version of this episode’s show notes at:

Mentioned Links & Resources