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Priority Pursuit


Aug 3, 2022

Is blogging already part of your workflow and marketing strategy? If so, great!

As we’ve discussed in previous episodes of Priority Pursuit, blogging is a great way to establish yourself as an authority in your industry, attract customers, and lead prospects through your sales funnel. Blogging also gives you content to share on social media on the regular, is a great way to serve your clients, and is an effective way to save time when you can answer repeat client questions by simply sharing a blog post with them rather than drafting a long email. 

But, here’s the thing. While blogging comes with many benefits, unless you’re taking the time to optimize your blog posts for search engines, you are drastically limiting your blogs’ reach. 

I mean, think about it, while you might be sharing your blog posts via social media and email, unless your blog posts can be found on Google (or you run ads to them, which is a conversation for another day), your blogs will only ever be found by the people who are already part of your audience, meaning your blog posts will only be seen by your current social media followers, email list subscribers, and those who already know your website exists and happen to peruse your blog while being on your site. 

However, when you optimize your blog posts for search engines, you can help your blog posts get in front of prospective customers who are actively searching for your content—and likely your products or services. 

I’ve shared on the show before that my couples regularly stumble across my blog posts via Google, and I often have couples book me because of these blog posts. As a result, I know the power optimizing blog posts for SEO firsthand, and in this episode of Priority Pursuit, we’re breaking down exactly how to optimize blog posts for SEO so you can get your blogs—whether they be educational posts or blogs that showcase your work—in front of your ideal customers via Google. 

The steps we discuss in this episode include: 

  1. Optimize your blog posts for strategic long-tail keywords. 
  2. Write quality content that serves your ideal client well. 
  3. Include both internal & external links. 
  4. Include visuals & optimize them through titles & alt text. 
  5. Be sure to give your blog post an SEO title, slug, & meta description. 
  6. Organize your blog posts with categories & tags. 
  7. Make sure your blog posts load quickly. 
  8. Include a call to action.

You can find a more detailed version of this episode’s show notes at: 

https://victoriarayburnphotography.com/optimize-blog-posts-seo

Mentioned Links & Resources