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Priority Pursuit

May 11, 2022

Is there a brand you can’t get enough of? You watch their every story on Instagram, open any email they send with excitement to see what’s new, and quickly add any new product to your cart before deciding whether you really need it or not. Is this sounding familiar? Well, my friend, it sounds like you’ve found yourself a bingeable brand, and in this episode on Priority Pursuit, we’re going to talk about how you too can make your own brand binge worthy. 

Nikki Arensman is the former Founder and CEO of a nearly million-dollar women’s activewear line, JIVA Active, that started with only a $300 investment. Since then, Nikki is the host of The Business Branding Podcast and the creator of a DFY Branding Kit - Brand Identity Breakthrough that helps service providers to stand out online in an ethical way while not spending thousands on their branding! 

Nikki has over a decade’s worth of experience in the branding world and helps female creatives and service providers build binge-worthy brands while staying true to who they are. Whether working one-one-one with a client, coaching in her courses, or speaking on stage, Nikki aims to help her audience realize that they have expertise and uniqueness that, if tapped into, can give them access to standing out, being seen, and selling more. 

In this episode, Nikki shares 13 steps you can use to make your own brand binge worthy. 

*Note: Nikki briefly touches on each of the 13 steps in this episode of Priority Pursuit. To get a more in-depth understanding of how each step works, please check out her Brand Strategy Blueprint!

In this episode, Nikki explains:

  1. What a brand is & what it means to have a “binge-worthy” brand
  2. 13 steps for creating your binge worthy brand
  1. What is your vision?
  2. What is your purpose?
  3. What is your mission?
  4. Your difference. How do you stand out?
  5. Your value propositions. What are you promising your clients?
  6. What are your values?
  7. Your voice/your personality
  8. What is your story?
  9. How we roll. The little fun things that make you You!
  10. Who are your dream clients?
  11. What are your touch points?
  12. What are your pillars?
  13. What are your visuals?
  1. There’s never a “wrong time” to create a brand strategy.

You can find a more detailed version of this episode’s show notes at:

Mentioned Links & Resources