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Priority Pursuit

May 4, 2022

We’re no strangers to the topic and conversation of diversity and inclusion. But, oftentimes the conversation just hovers around the surface discussing marketing strategies that lack an intentional connection with vendors and clients of color. Are you interested in going beyond the surface with your small business and establishing deeply rooted, genuine connections with vendors and clients of color? If so, then stay tuned for today’s episode of Priority Pursuit

Randi Smith is the founder and lead designer at Sugar Euphoria - a boutique wedding cake and confectionary studio in North Carolina. As she navigates through the busyness of being an entrepreneur, cake designer, and mother, she faces many challenges; but her story is that of a woman fighting through burnout and working in the negative to have a profitable business. 

As a small business owner, Randi has noticed the lack of diversity and inclusion in her space and she wants to be a voice in the industry and continue to have the conversations around diversity that are ever needed today. 

And, today, on this episode of Priority Pursuit, Randi is going to help us all better understand how we can support diversity as small business owners regardless of what industry we work in. 


In this episode, Randi discusses:

  1. What diversity and inclusion mean
  2. What vendors can do to bridge the gap & cultivate genuine connections with vendors of color & different backgrounds
  1. Use social media to build connections 
  2. Offer compensation when seeking collaboration
  3. Have a clear plan of how you’re going to market your work
  1. How to cultivate genuine relationships with clients of color & authentically market to clients of different backgrounds
    1. Do your research on your client’s cultural background
    2. Portray your diverse clients accurately 
  2. What vendors and business owners should do today to be more inclusive

You can find a more detailed version of this episode’s show notes at:

Mentioned Links & Resources