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Priority Pursuit

Jan 19, 2022

041. This may or may not be true for you, but I think it’s safe to say that while nearly all creative entrepreneurs prioritize and see value in social media, many creative entrepreneurs fail to prioritize their websites and even neglect them altogether. 

However, here’s the thing. Your website is your most powerful marketing tool! When built strategically, your website will:

  1. Serve as a 24/7 salesperson for your business
  2. Attract your ideal customers and repel those who aren’t a good fit for you
  3. Display your work and products at their best
  4. Communicate your brand
  5. Serve as your safe haven on the Internet regardless of algorithm changes

Basically, your website should be at the center of your marketing efforts, and every other marketing tool—including SEO, social media, email marketing, and more—should be driving your ideal customers to your website so they can learn more about you and what you offer. 

Now, because I know you don’t want overwhelm to stand between you and having a website that (1) serves your clients well and (2) enables you to meet your business goals, let’s simplify the web development process. Instead of getting lost in the weeds by thinking about all of the things your website could do or the way it could look, in this episode of Priority Pursuit, we’re breaking down the seven things you must have on your website as a creative entrepreneur to convert website visitors into paying customers. 

These seven things include: 

  1. A brand position statement that clarifies what you offer, who you serve, and where you serve
  2. A step-by-step booking or purchase process
  3. A clear call to action
  4. Straightforward pricing
  5. Clear offer details
  6. Client testimonials
  7. Your personality!

You can find a more detailed version of this episode’s show notes at:

Mentioned Links & Resources