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Priority Pursuit


Aug 4, 2021

20. Friend, I’m going to be blunt for a second. If you don’t know who your ideal customer is, all of your marketing efforts are a WASTE. In order for your business to succeed and for you to be able to make wise marketing and business decisions, you have to know who you want to work with so you can strategically target and reach them. 

If you’ve yet to identify your ideal customer or if your ideal customer needs a brief review, this week’s episode of “Priority Pursuit” is for you! Nate Dale of New Adventure Productions returns to the podcast to share how to identify your ideal customer when it comes to your own business and marketing strategy.

We’ll be answering the following questions: 

  1. What is an ideal customer?
  2. Why is it critical to know your ideal customer?
  3. How to identify your ideal customer
  4. Why are you serving this ideal customer?
  5. How have you adjusted your business and marketing practices to find your ideal customer?

What You Need to Know About Your Ideal Client According to DigitalMarketer

  1. Demographic information
    1. Age
    2. Gender
    3. Relationship status
    4. Number of children
    5. Children’s ages
    6. Location
    7. Occupation
    8. Job title
    9. Annual income
    10. Education
    1. General
    2. In relation to your product/service
  2. Goals and values
  3. Possible objections (in relation to your product/service)
  4. Problems and pain points (in relation to your product/service)
  5. Sources of Information (media they regularly consume)
  6. Role in the purchase process

Join Nate and Victoria in Hawaii for the New Adventure Workshop!

The workshop will take place on the Big Island of Hawaii January 27-31, 2022. This is an education first workshop for photographers and filmmakers that is focused on providing resources to help better market your business.  Learn more here: https://newadventureproductions.com/workshop

You can find a more detailed version of this episode’s show notes at: https://victoriarayburnphotography.com/how-identify-ideal-customer

Mentioned Links & Resources